When Spicy Meets Sweet

When Spicy Meets Sweet was a interstitial reality dating series where fans saw what happened as spicy girls and sweet guys were matched up to go on dates.

Premise
Throughout the short-form series, cast members took on some of the most unpredictable dating experiences of their lives, all captured on film and watched by millions. Viewers saw their chosen sweet guys go on spicy dates such as a trip to the tattoo and piercing parlor, while their chosen spicy girls explored their sweeter side on dates such a volunteering at a senior citizens center. At the ending of the dates, there was an elimination process, leaving only one date for each.

Doritos/MTV affiliation
In February 2008, Doritos and MTV invited fans across the country to submit their profile on Doritos' website snackstrongproductions.com for a chance to be cast on the new reality dating series. To support this program, MTV rebranded its website www.nextornot.com to spicyandsweet.nextornot.com to be an interactive community for hopefuls to submit their profiles. Between February 25 and March 16, online viewers helped to determine the four "spicy" girls and four "sweet" guys to be cast in the show by the amount of time spent on their favorite profiles. The website has garnered more than 19 million page views, with users averaging more than 30 minutes on the site for one visit. In 2007, Doritos aired two consumer-created commercials during Super Bowl XLI as part of the "Crash the Super Bowl Challenge".

NextorNot.com
MTV debuted NextOrnot.com, the online companion to the series, in October 2007, inspired in equal part by ratings sites such as HotOrNot.com and online social networks like Facebook, Nextornot.com allow users to browse through a library of users profiles featuring prominent pictures and personal information. Time spent by site users looking at each profile is logged and at the end of each day the users whose profile has received the highest cumulative viewing time appears on MTV as the "Hottie of the Day".

Links
Official Website

[http://web.archive.org/web/20071024153256/http://nextornot.com/? NextorNow.com (via Internet Archive)]