The Face

Three supermodel coaches Coco Rocha, Karolina Kurkova and Naomi Campbell compete with each other to find the face of "ULTA" beauty, one of the fastest growing beauty retailers in America.

Broadcast
Oxygen February 12, 2013-present

Host
Nigel Barker

Gameplay
The coaches will scout and choose their teams from aspiring young models nationwide before guiding them through assignments, which include photo shoots, runway shows and commercials for some of America's best known brands. Throughout the series, the supermodel coaches will mentor these young hopefuls taking the lessons and skills they have learned and using them to guide their teams through challenges that accurately depict what it takes to have a career as a model and be the face as a brand. During the process, these young models will be exposed to th very best photographers, stylists and designers in the fashion world. In the end, one girl will be chosen to become "The Face" of a well-known brand, earning a eal contract as the brand's ambassador. As the image of this brand, the winner will become a spokesperson for that company, representing it from all angles-in print, on-air and at brand-hosted events.

Link
Official Website