| Host | |
| Fred Robbins | |
| Co-Host | |
| Peggy O'Hara | |
| Announcer | |
| Bill O'Toole | |
| Broadcast | |
 | |
| Packager | |
| Talent Associates | |
"If you know where to find this, stand by - you may be called in the next half-hour to try for a fabulous jackpot worth $3,000. The Coca-Cola Bottling Company of New York presents the hilarious hunt for prizes, FINDERS KEEPERS! And now, here's the fun-making keeper of Finders Keepers, FRED ROBBINS!"
This is an article for the 1954 version. For the 1944 version, see Finders Keepers (1), for the 1985 pilot, see Finders Keepers (3) and for the 1987 Nickelodeon/Syndicated version, See Finders Keepers (4).
This version of Finders Keepers had contestants go on a hunt for prizes.
Gameplay[]
Viewers sent in entry forms to be drawn from a giant Coca-Cola bottle. The viewer would then be called and given one minute to find their entry form, hidden somewhere on the show's set, with the help of a "hunting partner" picked from the audience, with a musical clue and audience response helping out.
Finding the entry form awarded a prize (picked blindly before the musical clue from the entry blanks in front of Fred) and "opened the door" for a chance to win a $3,000 jackpot of prizes by identifying where a pictured place is located in 15 seconds.