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Rocco Francis Rossi, Jr. (born on July 9, 1917; died on March 18, 1988), better known as Frank Wayne, was an American game show producer and host born in Boston, Massachusetts, who was also associated with Mark Goodson Productions.

Wayne was the original executive producer of the 1972 revival of The Price is Right until his death in 1988. He created the show's most popular pricing game called Plinko and many others. Both his sons named Philip Wayne Rossi and Mark Wayne also worked on Price.

Wayne is also credited with creating The Match Game (1962) and Now You See It (1974) for Mark Goodson-Bill Todman Productions. He filled in for Bud Collyer on Beat the Clock in summer 1953 while a writer/stunt creator on the show, and then later became the show's producer.

As an independent producer, Wayne created and produced Laugh Line, a game show hosted by Dick Van Dyke.


On March 18, 1988, Wayne died in Los Angeles, California. After Wayne's passing, former longtime host Bob Barker was promoted the executive producer of The Price is Right. According to producer Roger Dobkowitz, he said prior to his death: "When Frank Wayne passed on, Bob became the official Executive Producer of the show. However, in reality, Bob was the de facto executive producer since the 70's...he just didn't have the title. In other words, Bob basically went along with what the producers wanted...but he had veto power. If Bob wanted something done, the show would do it. Please don't get the wrong impression...Bob was not interested in taking over the show...he just wanted some things done in a certain way that he felt important to make the show better and his performance better. During the years after Frank died, he let Phil Wayne and me run the show. Then after Phil left, I was the sole producer. I had much leeway in doing things...I just had to check them out with Bob first (new games, set changes, etc.). Bob's office was his dressing room...we would confer there either before or after the show."

Commemoration on the death of Frank Wayne[]

"For the past 16 years, since the first day that the current run of The Price is Right has been on the air, our executive producer has been Mr. Frank Wayne. Frank passed away on March 18. I speak for the entire Price is Right family when I say, 'We'll miss you, Frank.'" - Bob Barker (1988)


YouTube Video[]

Bob Barker announces the death of Frank Wayne