| Host/Executive Producer | |
| Jimmy Fallon | |
| Judge/Mentor | |
| Bozoma Saint John | |
| Broadcast | |
 | |
| Packagers | |
| B17 Entertainment Electric Hot Dog Universal Television Alternative Studio | |
On Brand with Jimmy Fallon (or on brand. with Jimmy Fallon) is an innovative unscripted series that follows what happens when Fallon starts a premier marketing agency and fills it with the most creative, clever and competitive go-getters he can find.
Premise[]
In each episode, the On Brand Agency creatives will work with a major brand in need of a big idea for a massive, high-priority campaign - from creating earworm jingles and unbelievable activations to producing the most quotable commercials and must-have merchandise. They will have unprecedented access to the client's businesses before pitching their vision to a brand representative, along with Saint John and Fallon, with only the best ideas moving on to proof of concept and the opportunity to see their campaign brought to life on the national stage after each episode. One contestant needs to impress all the businesses (i.e. Captain Morgan, Dunkin', KitchenAid, Marshalls, Pillsbury, SONIC, Southwest Airlines and Therabody) and outshine their fellow idea makers in order to earn the grand prize of $100,000, a feature in Adweek, a VIP trip to the Cannes Lions International Festival of Creativity and the title of Innovator of the Year.
Trivia[]
The series airs weekly twice on Tuesdays and Fridays for three weeks and then on Fridays for the final two installments. All episodes are available the next day on Peacock.