| Host | |
| Jack Narz | |
| Announcer | |
| John Harlan | |
| Celebrity Panel | |
| Don Galloway Anne Lockhart Steve Kanaly Barbara Feldon Wesley Eure | |
| Taped | |
 | |
| Packagers | |
| Margate Productions Post-Newsweek Stations | |
| Distributor | |
| Paramount Television | |
"NARZ: Hi, this is Jack Narz, inviting you to sample a new and exciting game show.
HARLAN: It's time to play...PHRASE IT! Let's meet today's stars: Don Galloway, Anne Lockhart, Steve Kanaly, Barbara Feldon, Wesley Eure. And now let's meet the host of Phrase It, Jack Narz!"
Phrase It was an unsold game show pilot combining elements of Password & Wheel of Fortune.
Gameplay[]
Main Game[]
Two contestants compete to communicate everyday phrases, one word at a time, to five celebrity panelists within a time limit. The phrases can be either five or six words long.
On each phrase, the contestant in control (who was shown the phrase) gave one word clues (ala Password) to convey a word in the phrase occupied by a celebrity to a celebrity. Once the celebrity in control gave his/her assigned word or if the contestant could pass if (s)he's stuck, the player can go to another celebrity and play went on from there. When at least two words were solved, the player control could either try to win his/her half of the round by telling the panel to "Phrase It!" and having the panelists give the correct phrase, one word per panelist or play on and try to reveal more words. Now as play went on, a money clock ticked down from the top amount to zero. Once the panel solved the phrase, the player won the remaining money.
Four rounds were played, with each phrase in the first three rounds worth up to $100 minus five for every second it took the panel to solve the phrase and in the final round, the phrases were worth up to $300 minus $15 for every second it took the panel to solve the phrase. The player with the most money wins the game and advances to the bonus round for prizes. Both contestants keep the money they scored in the game.
Bonus Round[]
Here, the roles are reversed: The panelists give the clues to the contestant. The contestant has 60 seconds to identify three more phrases. Each correct phrase earns the contestant a prize. The third phrase, the "Scrambler", has the words out of order, and the contestant must give that phrase in the correct order to win the grand prize.
Video[]
Studio[]
Metromedia West, Hollywood CA