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Take It or Leave It (later known as The $64 Question) was radio's precursor to The $64,000 Question.

Broadcast[]

Take It or Leave It[]

CBS Radio (Weekly): 4/21/1940 – 7/27/1947
NBC Radio (Weekly): 8/3/1947 – 9/3/1950

The $64 Question[]

NBC Radio (Weekly): 9/10/1950 – 9/30/1951, 12/23/1951 – 6/1/1952

Hosts[]

Bob Hawk (1940 – December 1941, March–December 1951)
Phil Baker (December 1941 – September 1947)
Garry Moore (September 1947 – September 1949)
Eddie Cantor (September 1949 – June 1950)
Jack Parr (June 1950 – March 1951, December 1951 – 1952)

Announcers[]

Hy Averback
Sandy Becker
Ken Niles
Ken Roberts
David Ross
Jay Stewart

Format[]

As with The $64,000 Question, contestants were quizzed in the subject of their choosing. Unlike the latter show, there was no isolation booth; all the gameplay took place on stage in front of the audience. The contestants were chosen from the studio audience by ticket stub numbers; five men, five women, and (during World War II) two servicemen were invited on stage, and the emcee selected his contestants from that group. The questions started at $1, and doubled with each subsequent question to $64. Notable things about this version was the interviewing skills of the host, and the audience taunting "You'll be sorrr-REEEE!!!" when the contestants decided to play for more money.

Merchandise[]

Board Games[]

Zondine released a board game version in eight editions, starting in 1942 with the eighth and final edition titled The $64 Challenge.

International Versions[]

Luxembourg[]

In Radio Luxembourg since 1950 quiz was shown as Quitte ou double (in French) and Double Your Money (in English). The English version was transferred to British television ITV in 1955 and was shown until 1968.

Austria[]

This version was called Die große Chance and was shown in 1951-1955.

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