The Bob Hawk Show was a radio quiz show sponsored by Camel Cigarettes. It was a reboot of Hawk's earlier show, Thanks to the Yanks.
CBS Radio (Weekly): 7/9/1943 – 10/8/1943, 7/3/1944 – 9/29/1947, 10/4/1948 – 7/27/1953
NBC Radio (Weekly): 10/2/1947 – 9/30/1948
"The Lemac Man" (Camel spelled backwards)
In this reboot of Thanks to the Yanks, Hawk initiated the memorable "Lemac quiz" (Lemac was Camel spelled backward). Audience could win up to $3,000 by answering five questions, each beginning with a certain letter in the work Lemac. The first question was asked to a selected audience member. If they were correct, they would come onstage and step into the "Lemac Box", and attempted to answer more difficult questions for the big money.
Chicago, IL (1943–1949)
Hollywood, CA (1949–1953)