| Host | |
| Nigel Barker | |
| Coaches | |
| Naomi Campell Coco Rocha (Season 1) Karolina Kurkova (Season 1) Anne Vyalitsyna (Season 2) Lydia Hearst (Season 2) | |
| Broadcast | |
  | |
| Packager | |
| Shine America | |
The Face featured three supermodel coaches Coco Rocha, Karolina Kurkova and Naomi Campbell competing with each other to find the face of "ULTA" beauty, one of the fastest growing beauty retailers in America. In Season 2, Coco Rocha and Karolina Kurkova were later replaced by Anne Vyalitsyna and Lydia Hearst.
Premise[]
The coaches will scout and choose their teams from aspiring young models nationwide before guiding them through assignments, which include photo shoots, runway shows and commercials for some of America's best known brands. Throughout the series, the supermodel coaches will mentor these young hopefuls taking the lessons and skills they have learned and using them to guide their teams through challenges that accurately depict what it takes to have a career as a model and be the face as a brand. During the process, these young models will be exposed to th very best photographers, stylists and designers in the fashion world. In the end, one girl will be chosen to become "The Face" of a well-known brand, earning a deal contract as the brand's ambassador. As the image of this brand, the winner will become a spokesperson for that company, representing it from all angles-in print, on-air and at brand-hosted events.
International Versions[]
Countries that have done their own versions of The Face include:
Australia
Thailand
United Kingdom
Vietnam
Trivia[]
Naomi Campbell was also a coach in both the Australian and British versions as well.