| Hosts | |
| Jack Clark (pilot) Jack Whitaker (series) | |
| Announcer | |
| Hal Simms (pilot) Jack Clark (series) | |
| Broadcast | |
    | |
| Packagers | |
| Bob Stewart Productions/Filmways Teleivison | |
"CBS Brings you this program in color!
CLARK: Can you identify this famous personality? You seen her in the movies and as the star of her own television show. You're right, if you said she's the star of Lost in Space, June Lockhart! and playing opposite June tonight, the star of Hogan's Heroes Bob Crane on, The Face is Familiar! Yes, it's The Face is Familiar! brought to you tonight by Parliament, the cigarette made with a different way with that filter that's in, recessed in for flavor, Parliament!
(commercial)
CLARK:...And now, here's your host on The Face is Familiar, Jack Whitaker!"
The Face is Familiar featured two teams of two (consisting of one celebrity & one contestant) who had to guess famous celebrities by their jumbled faces. The mixed-up faces were seven horizontal strips of those pictures.
Gameplay[]
The show had two formats:
Format #1[]
Main Game[]
To start, one hidden strip was revealed, then a toss-up incomplete sentence was read to two contestants (one from each team (contestants & celebrities alternated turns)). The first player to buzz-in and correctly complete the sentence won the choice of one of the remaining strips to reveal next. An incorrect answer gave the opposing team a chance to reveal a strip. The first two questions revealed one strip, and the next two revealed two. Should all seven spaces be revealed but without a correct guess, the team now answered questions to switch two pieces, with no chance to switch for either team for each incorrect answer. The first team to guess the celebrity's identity won the game, $150 in cash and the right to play the "Three of a Kind" game to make his/her cash total $500. The runner-up received $50.
Three of a Kind (Bonus Game)[]
Three pairs of eyes, noses & mouths were briefly shown, and one partner was asked to search for those that belonged to a certain celebrity. The players of the winning team alternated turns trying to guess who's parts belonged to that celebrity. The first two correct answers were worth an additional $50, while guessing all three celebrities won the contestant an additional $250 for a top total of $500.
Format #2[]
Main Game[]
Rules were mostly the same except now the questions were removed, and both teams alternated turns picking off strips for their opponents, not themselves. When the picture was revealed, that's when the teams started switch picture parts two at a time. Each picture was worth $100, and two pictures won the match, a total of $200 and the right to play the revised bonus game.
Bonus Game 2.0[]
Four celebrity faces were played with the eyes, noses & mouths always shown; again the winning team tried to guess whose face it was within 10 seconds. The bonus was now played against a 60 second clock. Each correct answer was again worth $50, and solving four pictures was worth $500.
Pilot[]
The pilot was played under a slightly different version of the first series format: the winning contestant won $200 instead of $150, and winning the bonus game had the $500 prize be added to the winning contestant's total, making it a total of $700.
Studio[]
Studio 41, CBS Broadcast Center, New York City, NY