The Ultimate Coyote Ugly Search was a reality competition series where it followed Coyote Ugly founder Liliana Lovell's nationwide search for the ultimate coyote - a woman who can sing, dance, flair and bartend better than any other.
The first two seasons saw a group of wannabes paired with a serving Coyote in the hope of getting a job at the Coyote Ugly Saloon along with a cash sum of $25,000 for them and their partner. While in Season 3, singing-dancing female bartenders competed for a position with the company's traveling troupe along with a $50,000 cash prize.
- Since 1993, the Coyote Ugly Saloon has been growing in a national chain of bars in America.
- A film was based on the bar also called Coyote Ugly was released in 2000.