|Entertainment Productions Inc.|
What's It For? was a short-lived primetime game show where a celebrity panel attempted to guess the use of an unusual invention by asking questions of the inventor.
Each player was given one minute to cross-examine the guest. If the panel could not come up with the correct answer, the inventor got $100. However, if the panel guessed correctly, the inventor got $50.
Among the regular panelists were Hans Conried, Betsy Palmer, Abe Burrows, Cornelia Otis Skinner, Toni Gilman, and Lisa Ferraday.
Studio 6A, NBC, New York City, NY
Emcee Hal March was doing double duty, hosting What's it For? on Saturday nights for NBC and The $64,000 Question on Tuesday nights for CBS.
The show's creator was future game show producer Merrill Heatter.