Board Games[]
Lowell (1955)[]
The original incarnation based on the original 1950s CBS version was released by Lowell in 1955.
Whitman (1969)[]
The second incarnation based on the 1968 syndicated version was released by Whitman in 1969.
Endless Games (2001)[]
To celebrate the show's 50th anniversary at the time, a third edition was released by Endless Games in 2001.
Books[]
A book based on the show was created by Gil Fates and was released by Prentice Hall in 1978. In the book the producer of the classy panel show looks back over the quarter-century run of the series. (NOTE: Original host John Daly and panelists Arlene Francis, Bennett Cerf and Dorothy Kilgallen are on the cover of the book.)
Record Album[]
A record album based on the show was released by Dot in 1955, where audio recordings of eight "mystery guest" segments as originally seen on the show can be heard on the album.
Cancelled Merchandise[]
Imagination Entertainment[]
A What's My Line? DVD game was going to be released by Imagination Entertainment in the mid to late 2000s but it never got made or released.
BCI[]
A DVD set titled The Best of What's My Line? was planned by BCI in 2009 but it never got released.