| Host | |
| Jeff Dye | |
| Broadcast | |
 Syndication: 9/11/23 - present | |
| Packager | |
| TMZ Studios/ Harvey Levin Productions | |
Who the Bleep is That? (also known as TMZ's Who the Bleep is That?) is a half-hour, test-run game show where three contestants have their celebrity knowledge put to the ultimate test as they uncover images focusing on TV, Music, Sports, Politics, Historical Figures and Social Influencers. According to Dye, he claims that their is "Finally, a game show that doesn't suck!".
Premise[]
Obscured images of celebrities are shown to contestants and slowly become clear to reveal current photos, throwback photos, sketches, actors in movie roles, images of famous people in relationships and more. The first contestant to buzz in and guess correctly wins the point. After three rounds, the contestant with the most points gets the chance to play for a grand prize.
Round One[]
The contestants are shown nine buzzwords on the board, and the contestant in control chooses one. Then, the contestants are shown an image of a celebrity related to the chosen buzzword, with effects on the photo that clear up as time goes on. Whoever buzzes in and correctly guesses the celebrity on the photo scores 100 points and gets control of the board. Buzzing in and guessing incorrectly, however, costs the contestant 100 points and allows the remaining contestants to buzz in and take a guess.
One of the buzzwords features a clip of a celebrity whose face is covered with a question mark, and the contestants must listen to the audio of that celebrity in order to identify them. Also, the round is over after seven buzzwords are played.
Round Two[]
The contestants are shown clues to five celebrities, with the clues in the form of keywords or tweets. Each time a contestant buzzes in and correctly guesses a celebrity, they score 200 points. Each time a contestant buzzes in with an incorrect guess, though, they lose 200 points, and the remaining contestants get to buzz in and take a guess.
Round Three[]
The contestants are shown photos of six celebrities, and the contestants buzz in and guess what each shown celebrity is known for or guessed the name of each celebrity based on throwback photos of them that zoom out. Buzzing in with the correct answer scores a contestant 500 points, while buzzing in with an incorrect answer costs them 500 points and allows the remaining contestants to buzz in and take a guess.
After three rounds, the contestant with the most points wins the game and advances to the Money Round.
Money Round[]
The winning contestant is shown a series of photos and asked either/or questions related to the celebrities on the photos within 60 seconds. Answering ten questions correctly before time runs out wins the contestant $5,000, while failing to do so wins them $200 for each correct answer. In the national run, it's still 60 seconds but this time getting 10 right wins a vacation, but if they get 3 questions wrong, it's game over and they will get $1,000.
YouTube Videos[]
Trivia[]
The title is obviously based on a swear theme term "Who the #*$@! is that?".
The series was posted later on YouTube on March 13, 2023.
This was the second game show produced by TMZ, seven years ago, their first was South of Wilshire in 2016.