Game Shows Wiki
Jack Barry (1962–March 1963)
Tom Kennedy (March 1963–1969, May?–November 1975)
Mickey Manners (1968, unaired audition)
Clark Race (April–May? 1975)
Jim Peck (1978–1979)
Jay Stewart (first few weeks)
John Harlan
KTLA Primetime: 11/25/1962 – 3/22/1963
NBC Daytime: 4/1/1963 – 9/26/1969
NBC Primetime: 1/7/1964 – 5/12/1964
KTLA Primetime: 4/27/1975 – 6/29/1975
You Don't Say! 1975.png
ABC Daytime: 7/7/1975 – 11/26/1975
You Don't Say! Logo.jpg
Syndication (Daily): 9/18/1978 – 3/1979
Ralph Andrews/Bill Yagemann Productions (1962–1966)
Desilu Productions (1963–1968)
Paramount Television (1968–1969)
Ralph Andrews Productions (1966–1969, 1975, 1978–1979)
Carruthers Company Productions (1975)
Warner Bros. Television (1975)
Viacom Enterprises (1978–1979)

ABC/Syndication Intro:
"Today, (insert celebrities' names) are all here to play television's most challenging game, YOU DON'T SAY! And here's the star of YOU DON'T SAY!, TOM KENNEDY and our special guest JIM PECK!"

You Don't Say! was a game show where celebrities helped contestants guess famous names.


Celebrities gave incomplete sentences to the contestants (so-called because they couldn't finish them). The missing end words were supposed to sound like part of a famous name; it couldn't be the correct name or even part of it. All the contestants had to do is to say the right name by sounding the missing end words out.

For example, if the name were George Burns, one such simple clue would be: "The Grand Canyon is Arizona's biggest __________." The clue word would be "gorge".

1963–1969 Version[]

Two teams of two players (consisting of one celebrity & one contestant) competed in this version. Celebrity partners took turns giving incomplete sentences to their contestant partners in order to get them to say the famous name. Each celebrity could give no more than three clues (six in total). After each sentence, the player in control had ten seconds to say the right word & right name, during that time the celebrity couldn't speak out, but could gesture if he/she needed to. If the name was not guessed after the sixth clue, the name was given & thrown out. Each correct answer scored the team a point. The first team to score three points won the game, $100 to the winning contestant, and a chance to face the Bonus Board.

Bonus Board[]

At the Bonus Board, there were three hidden clues (top, middle & bottom) to one more name. Each clue had a blank space with a number on it, indicating what part of the name the end word sounded like. The winning team selected which clue to reveal and then took a guess. Anytime the team guessed the name the winning contestant won some money. Guessing on the first clue was worth $300, guessing the second was worth $200, and the third was worth $100. In addition, if the team won the game in a "Blitz" (3-0 score) and guessed the Bonus Board name in one clue, the winning contestant not only won $400 total, but also a new car. In this situation, the celebrity was not allowed to help on the first clue.

Home viewers whose Bonus Board clue led to a car win also won a special prize. At one point this was 100,000 Top Value trading stamps, then one million stamps.

Players stayed on the show until they won seven games or lost twice during the daytime shows. In the nighttime version, two players competed for the entire show; the player with the most money at the end of the evening also won a trip.

1975 Version[]

This version debuted to compete with the new version of Goodson-Todman's Match Game on CBS.

In this version two contestants faced a panel of four celebrities. Just like the original, the celebrities were shown a famous name of a person, place or thing. The contestants took turns picking off panelists after which the ones who were chosen gave incomplete sentences to get the contestant in control to say the ending word which will hopefully lead that contestant to the correct name. The contestant in control had five seconds to guess the word and hopefully the name, but if that contestant couldn't come up with the right name, the opposing contestant took a turn picking another panelist with the same rules applying. Each celebrity had to play once before a contestant was allowed to pick a celebrity again. Each correct answer was now worth money instead of points to the contestants. The first clue was worth $200, and decreased by $50 for each new clue to the same name. The player who got the name first also kept control. The first player to reach $500 or more won the game and the right to play the new bonus round.

Bonus Round[]

In the new bonus round, the process was reversed. Now it was the winning contestant giving the sentences to the celebrities and the celebrities trying to guess the names. The winning contestant could give no more than six clues (originally five) to up to four names and each time a celebrity gave the right name, the contestant won some money. The first correct name was worth $500, doubling for the next two clues, and all four was worth $5,000. If the winning contestant could get the panel to say all four names using the first four clues, the contestant won $10,000. If a panelist failed to say the name on the final clue, the money the contestant won was lost, which was why he/she had the option to stop and keep the cash.

Like the original daytime version, players stayed on the show until losing twice, but this time championship players retired undefeated if they won more than $20,000; however, they were allowed to keep winnings of up to $25,000.

1978 Version[]

Three years after the cancellation of the ABC version with Tom Kennedy, still a new version came around with new host Jim Peck. The format was mostly the same as the ABC version, except that two sets of two new contestants played the game during one week. The first two played Monday & Tuesday, and the other two played Wednesday & Thursday. The two highest scores from the first four days returned to play Friday. The scoring format reverted back to points for this version. Each correct answer (no matter how many clues were given) was worth one point, and the first player to score five points or the player with the most points when time was called won the game. If the game ended in a tie, the player who guessed their names in the fewest number of clues was declared the winner.

For the first four days, each correct answer was worth $100; on Friday shows the amount was doubled to $200. The money payoffs did not reflect the final scores. As always, the winner of the game played the Bonus Round.

Bonus Round[]

The Bonus Round was played the same way as the ABC version, with the same payoffs for each of the first three correct answers, but the maximum number of clues was reduced back to five. The difference here was that getting the panel to say all four names no matter how many clues it took them was worth a flat $5,000 on the first four shows of the week. For Friday shows each week, winners won $10,000 in prizes.


A board game was released by Milton Bradley in 1963.


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  • 1963 – Rex Koury
  • 1975–1979 – "Downwind Theme", by Stan Worth.


In all versions most of the time and like in most word communication games, the home audience was shown the name the contestants/celebrities were going for. On some names, however, the home audience would not be shown the name, prompting them to play along with those who were trying to guess the name. Those type of names were called "Guess Who?"

Goodson-Todman Productions tried to sue Andrews-Yagemann Productions, because the original was all too similar to the G-T's Password. Goodson-Todman Productions didn't win, but a tiny modification was made by the start of 1964 to prevent this from happening again: namely, Tom's podium was moved to the left end of the playing table.

Both You Don't Say! and Rhyme and Reason aired on ABC on July 7, 1975. On that same day, The Magnificent Marble Machine aired on NBC.

In Summer 1968, an unaired show was taped with Mickey Manners as the host. The show was an audition for a replacement for Tom Kennedy. The guests were Pearl Bailey and Bill Cullen. Not only does this episode exist, but it has footage of Bill with his hair parted to the right. After that taping, Tom Kennedy continued on as host.


NBC Studios, Burbank, CA (1963–1969)
The Burbank Studios, Burbank, CA (1975)
KHJ-TV, Los Angeles, CA (1978)


"Remember, it's not what you say that counts. It's what you don't say!" – Tom Kennedy/Jim Peck

Additional Page[]

You Don't Say!/Gallery


Pages about the Kennedy versions are included here
You Don't Say! at Game Shows '75